How To Buy Stocks Online For Beginners

How To Buy Stocks Online

It is easy to learn how to buy stocks online and I will show you how


I have stock accounts at 3 different brokers (Merrill Lynch, E*Trade, and TD Ameritrade) and I must say that my favorite by far is E*Trade. Why do I have three different accounts? My Merrill Lynch account was set up for me in the 80′s by my father, my E*Trade account was set up as my first online account about 10 years ago, and I set up my own account at TD Ameritrade last year just to try them out after reading the great reviews they got. But in the end, E*Trade is still my favorite.

At the time I put my first dollars in E*Trade, they were one of the pioneers of online brokers and I felt they probably knew what they were doing more than anyone else. The online investing world was relatively new and I wanted to go with one of the leaders. They still are a leader today and I have never regretted it.


I get all my stock trades for $9.99 and while I can get cheaper trades elsewhere, it is just not worth it to me to change because I don’t trade too often. Their price has always been $9.99 as long as I can remember and I get good value for that because I LOVE their website and how easy it is to navigate.

Website Usability

When you are choosing between E*Trade and other online brokers, you will find that one of the biggest differences between all of them is their platform website. For instance, I absolutely hate my Ameriprise account because their website is NOT user friendly. I can never figure out how to get from one place to another and I don’t like the way they display things. It’s like Ameriprise hasn’t thought about how best to present the account information and they have never changed anything to make it better.

E*Trade on the other hand, is a dream to navigate and it takes very little time to figure out where everything is. When you first log on, it will have your account(s) displayed right in front of you and all you have to do is click on them to take you to a screen that will show you every stock in your portfolio. You will immediately see how much each of your stocks went up or down for the day along with some other basic information. Everything about their website is simple and “user friendly” which is just the way it should be.

Account Safety

One thing I REALLY like about E*Trade is the feeling of security I get knowing that it is virtually impossible for someone to log in to my account. With every account you get an optional FREE digital security ID (see picture below) and you use it to access your account. The number on the ID changes every 60 seconds and you have to add that number on to your password to get into your account. You also get optional SmartAlerts that you set up to automatically inform you of any account activity. Bottom line: I know my online account is super safe because no normal person will be able to hack into my account without some super hacking ability.


Real Offices In Many Cities

Another thing I like about E*Trade is that they are big enough (publicly traded on Nasdaq – symbol ETFC) to have real offices in many major cities. Unlike some of the discount brokers that only have websites, they have a brick and mortar office in my city and I went there a couple of times when I wanted to add money to my account. I was able to hand a check directly to a broker and talk to him as well.

You can of course add money to your account by mail, wire, or electronic transfer but I like the fact that I have somewhere to go if I have any real problem or complaints. I have also dealt with them on the phone from time to time regarding account issues and always found their customer service to be great. They even have online customer service chat so you always know someone is there 24/7.

Research, Investing, and Trading Tools

Once you open an account you will have access to a full array of research tools that rival that of any online broker. I don’t personally use them too often but you probably will find all you need. Every stock you look up will have a section for analyst research, fundamentals, earnings (complete with graphs) and a section listing insider activity.

With E*Trade you also get a section that has about 25 videos covering different online investment topics. There are also periodic live web seminars that you have to sign up for that do NOT cost anything extra.

If you think you will want to be buying stocks on any of your mobile devices there are apps for the iPad, iPhone, Android, and Blackberry that allow you to trade on the go.

Bottom Line

E*Trade is one of the original online discount brokers that started the whole website stock trading revolution. In my opinion they have the most solid website experience and that is extremely important to me as I do log on to my account just about every day to see how my stocks fared. I feel confident having my money with them because of the responsive customer service I have always gotten and their price is right in line with most everyone else. Right now E*Trade is offering free trades for the first 60 days if you are a new customer plus up to $600 dollars if you put in qualifying amounts so it is a good time to give them a try!


April is the beginning of earnings season which means a lot of important numbers will be released that could sway the market one way or another. Investors and pundits can speculate all they want most of the year but this is the real test: these are the facts that really show what is happening with the stocks you own.

But as important as the actual earnings are for companies, it is often the forward looking guidance they give in their followup conference calls that can actually move a stock more. Not all companies have a conference call with analysts but many of the bigger name companies do. It is during those calls that nuggets of information can be clarified or reveled and that additional information is sometimes more noteworthy that the actual earnings numbers. 

Here is a list of the upcoming earnings dates this month of some popular and widely held stocks. It is the earnings results of these and other companies that will help shape the direction of the market from here forward (there are over a thousand other companies and you can see a full list here).

Citigroup (C)                              April 14, 2014
Intel (INTC)                               April 15, 2014
Yahoo! (YHOO)                         April 15, 2014
Bank of America (BAC)           April 16, 2014
Google (GOOG & GOOGL)     April 16, 2014
US Bancorp (USB)                    April 16, 2014
General Electric (GE)               April 17, 2014
Pepsi (PEP)                                April 17, 2014
Halliburton (HAL)                   April 21, 2014
Netflix (NFLX)                          April 21, 2014
AT&T (T)                                    April 22, 2014
Yum! Brands (YUM)                April 22, 2014
Apple (AAPL)                            April 23, 2014
Boeing (BA)                               April 23, 2014
Facebook (FB)                           April 23, 2014
Proctor & Gamble (PG)           April 23, 2014
Amazon (AMZN)                      April 24, 2014
Microsoft (MSFT)                    April 24, 2014
Time Warner Cable (TWC)    April 24, 2014
Verizon (VZ)                             April 24, 2014
Herbalife (HLF)                       April 28, 2014
Bristol-Meyers Squibb           April 29, 2014
Merck (MRK)                           April 29, 2014

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